Sorry for being away again.  I am still quite sick.

You have just finished a project mostly looking at some of the ways a successful company markets. Now you are to look at some major marketing mistakes from a couple years ago. 

  Start by looking through the 20 mistakes. LINK

1. Is there any commonalities between the marketing mistakes?

2. Which one do you think is the biggest mistake? Explain

3. Do you think that any of these weren't a bad mistake?  Keep in mind target market.

Please make sure you hand in your other assignments that are due.

Commercial Day

Peer mark projects. 

Finish the project for Friday.

ASSIGNMENT:
Today we will start by looking at 3D printing. 

Please read this LINK

Next go to the Makerbot and explore the website. 

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  Look at the website, what is the Thingiverse? 

3.  What job or business opportunities do 3D printers create?  Explain how they would make $.

4. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)
 
5.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?

Feb 22

Marketing Plan Research Project

The Assignment:  One of the best ways to learn about marketing is to take an in-depth look at one company’s marketing plan.  You can learn a lot from looking at how successful companies market their products and services but is also useful to look at companies that have failed in marketing and examine why. 

Task one:  You are to pick one company to research.  It can either be product base or service based.  The project will be more interesting if you pick a company that you have an interest in. 

Task two:  Once you have a company in mind, do a quick internet search and see if you will be able to find information on their marketing strategy.  You are welcome to choose a small company however, you may have to dig a little to find the information that you need.  If you can not find any information, choose a different company. 

Task three: You are to produce a report on the company’s marketing plan.  You can choose to present this report in any of the following ways:

• A typewritten report (must include pictures)
• A PowerPoint presentation
• A poster presentation
• By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!

• A brief overview of the company and why you chose this specific company.
• Is it product or service based?
• What is their organizational focus? (regional, international, brand, or distribution)
• Who is the ‘Target Market’?   Be sure to mention demographics!
• Evaluate the companies approach to each of the 4 P’s (price mix, product mix, promotion mix, and place mix)
• What are the strengths of the marketing plan?
• What are the weaknesses of the marketing plan?

This is a chance for you to showcase your skills and what you have learned. 

Remember to ask if you’re having trouble finding information, I will be more than willing to help!!

DUE FRIDAY

Feb 17

Customer/Consumer Research Project! 

Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.

                           

Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary. 

 Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in.  You must then make a list of at least five survey questions, multiple choice or yes no type questions are best.  You must then ask at least 30 people the questions and record them in chart form.  It is best if you ask a variety of different students, from different grades, classes, of different genders etc.  (half of them may be from your department {class} but the rest must be from different classes.)  Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.      

     

Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts.   (Always, sometimes, never #1 is my suggested format but you’re the Boss!)

Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.).  You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom).  Include in your poster a clear and concise summary of what you have found out from your survey.  Your findings will be discussed at a group meeting with all staff.      

     

Good-Luck, you come highly recommended.  Now, let’s see what you can do!!  

Out of: 40 Marks

Due Date: Monday Feb 22 

Feb 16

Notes 

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Feb 15

Quiz #1

Video "Buying Into Sexy" 

After the video, answer the following questions and E-Mail them to Mr. Southwell

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Quiz Monday!!

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition

Goods and Services

Supply and Demand

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them) (Non Profit assignment)

4 P's

Push and Pull strategies

TODAY's Class

Next we will watch the 'Story of stuff'. Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Commercial Day
Notes on Marketing Focus

SLOGANS

Finish the assignment at this LINK

Discuss and explain Brand Mascots/Advertising Icons

Ad Icons Quiz

FINISH yesterdays assignment

Today's assignment

Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help

Feb 9

Commercial Day.


Talk on Push and Pull 

Notes on Evolution of marketing.



Assignment.   

Use the Textbook Pages 16 and 1   for the following assignment.  
Create an organizer (similar to the following) to indicate the name of the nonprofit organization, to identify the marketing activities that have been used, to describe each briefly, and to give it a rating for important (V-very important, S-somewhat important, N-not important).

Marketing Activities of Nonprofit Organizations

Name of Nonprofit Organization: __________________________

Marketing Activity	Brief Description of Marketing Activity	Your Rating (V S N)

Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Read http://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

Commercial Day

Talk on Supply and Demand 

Play Lemonade World

Time to finish yesterdays assignment.  

Feb 3

Powerpoint and Notes on business basics


Next start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment. 

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Remember to hand in yesterdays assignment too!  

Feb 2

Commercial Day

(new computer logins for those who don't have one)

Notes and discussion on the 4 P's (VERY IMPORTANT)

Time to finish yesterdays assignment , DUE TODAY!

Next, please finish the assignment below DUE TOMORROW at the end of class

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies.  (any 2 Directly Competing companies)

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Welcome to Marketing  11! 
For most classes, we will be doing a lesson as a class and then you will find further instructions here. 

Today you will receive your course outlines and go over course expectations. Including expectations for the school store 

Marketing 11/12

Welcome to the Vast World of Business

¥ € £ © ® ♫ $ ™

Course Description

Marketing 11/12 is an academic survey course with a heavy focus on applied skills.  This means that you will be covering a large amount of material over the semester, working closely with others (as being able to work with others is key to all marketing careers), and completing a number of real world projects and assignments.  Even if you are not destined for a career in marketing this course will teach you about consumer awareness to help you in managing your money and lifestyle. 

Course Themes

Although marketing is divided into grades 11 and 12, their content greatly overlaps and therefore course themes will be taught as one.  Where the courses will diverge is when it comes to project requirements. 

Course Expectations

1. Show courtesy and respect at all times
• The number one rule is to be respectful during class. 
• A major component of this course is technology, the more you respect the equipment, the better equipment the school will get.   
• Of course, all Frank Hurt rules apply so there will be NO food or hats, etc permitted. 
2. Arrive on time and be prepared to work, just like in a job, if you’re late, there will be consequences. 
• This includes bringing your textbook(s), binder (with paper), pens/pencils
• It is your responsibility to bring supplies!  If you forget them, do NOT ask to go and get them.
3. School Store.  All students are required to work 3 lunch hours in the school store.  In return for your work, you will be given up to two free classes.  If you are unable to work, there will be an assignment you must complete in order to pass the class. 
4. Participate fully and positively.
• Marketing requires that you be able to work both independently and with others. 
5. Always put in your best effort!
• The main reason that people fail this course is because of lack of effort.
• If you are absent, it is YOUR responsibility to make up all missed work.  Assignments will be available on-line so NO excuses!  

Course Evaluation

20% - In-class work (assignment, homework completion)

20% - Tests and Quizzes (this course will have several tests with many quizzes)

40% - Projects (the KEY focus of this course)

20% - FINAL Quiz and PROJECT!

TODAYS ASSIGNMENT

Marketing is all about making an impact and getting people to remember. For today's class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you. 
So, 3-5 ads that impacted you Descriptions of the ads or the ads themselves Descriptions of how they impacted you One word that describes how it impacted you 
When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John"