Today we are going to watch a video on advertising to Kids. 

1. Why to marketers target kids?
2. Are there any legal restrictions to advertising to kids?

http://www.cracked.com/article_19470_6-classic-kids-shows-slapped-together-from-recycled-material.html

3. Why are some shows designed to sell spin off products?
4.  Give an examples?
5. Was it successful, why or why not?
6.  These examples are older, could you speculate if there is a current example of a tv show or movie designed to sell spin off products?

Commercial Day

Marketing advertisement presentations:

Each student is to choose on advertisement and present it to the class. Your presentation must include:

* the ad itself

* the target market

* advertising strategies that are used

* strengths of the ad

* weaknesses of the ad

* at least one question for the class and then you are to guide the class in a discussion.

OUT OF 30 MARKS!!!!

We will present THIS FRIDAY

Today we are going to watch a video on 'lousy labels'.

Questions.

1. Why do companies use the words 'Natural' and 'Organic'?
2. According to Derek Krasnik, the lobbyist for cosmetic companies, who's responsibility is it to buy 'natural' products?  
3. Why does 7th Generation die their diapers beige?
4.  Now it is your turn.  I want you to think of a product, shampoo, snack food etc and then go on-line and research the ingredients and its impact on you, your health, and the environment.  What did you fined?  Was it better that you though?  Worse?  How?

Hover Shoes INC… (An exercise in Primary and Secondary Research)

Introduction:  In Science class, you were given an assignment where you had to use science to improve an existing product.  You had trouble coming up with an idea at first and then it hit you; like a bolt of lightning, HOVER SHOES!!  You felt so good after inventing your Hover Shoes that you decided to buy a lottery ticket and low and behold, you won $500,000!!!

After asking around, you know that there will be high demand for your hover shoes amongst teenagers so you decide to go into business.  You know that you can sell the shoes at a reasonable price and still make a profit.  But how do you get the word out?  Advertise!!

One of the most important and most expensive mediums used to attract consumers is television. Before using this medium, the marketer must be sure that it will reach the largest number of consumers for the least amount of cost. Not only must the marketer know what market this media reaches, but he or she must know when, and what station or network will attract the largest target market.

Primary Data

Part 1: Make a list of your 5 ways/shows that you watch TV/Movies/Videos: 

Part 2: Collect Data from 10 classmates on the 5 ways/shows that they watch. . 

Secondary Data

Part 3: Go to the following link to view secondary data on how much it costs to advertise on TV (link is on the classroom website) (also use the cost sheet provided)

http://www.gaebler.com/Television-Advertising-Costs.htm

 

Next, go to the following link showing the top TV rating for last week.

http://jam.canoe.ca/Television/TV_Ratings/

Part 4: Now that you have both primary and secondary market data, it is time to make some decisions.  You need to write a summary saying how much of your $500,000 you will spend making your commercial, where you will advertise (on-line or t.v.) what network(s) you will advertise on, and when you will advertise.  You MUST use your data to justify (in writing) why you made the decision you did.  

Cost Chart for TV Advertising

Cost to produce the Commercial

Very low budget:  $1000, make a commercial with your friend in a single afternoon

Low Budget: $5000, making the commercial yourself with some decent editing and music and two ‘cheap’ actors.

Medium Expense: $15,000, you write the script yourself and hire a marketing company to make a cheap but ‘good’ commercial with some good strategies

Expensive: $50,000 hire a company to make you a commercial with some good special effects and cutting edge marketing strategies and computer generation. 

Very Expensive: $100,000 Fully computer generated with custom music jingle, slogan, and a logo

Extremely Expensive:  $250,000 the same as ‘Very Expensive’ but you also get a celebrity in your commercial for 10 of your 30 seconds.

COST to Advertise on-line

Targeted Youtube ad for a day $10,000

Targeted Youtube ad for a week $60,000

General Youtube ad for a day $250,000

Targeted Push or Mobile ads for a week $50,000

Cost to Advertise on TV

TV NETWORK	Morning 6-11:59 am	Day time 12-5:00 pm	Evening 5 – 8:00 pm	Primetime 8 – 11:00pm	Late Night 12- 6:00 am
Major Networks ABC/FOX etc Speciatly Channels Discovery, History Teletoon, Etc Local channels, Weather Network, TV listings channels, Shopping network etc.	$50,000 $10,000 $2000	$100,000 $15,000 $2500	$150,000 $20,000 $4000	$250,000 $30,000 $5000	$25,000 $7500 $1000

Notes on Market research 

(power point available here:)

http://www.tutor2u.net/business/presentations/marketing/marketresearchmethods/default.html )

  

Quiz

Assignment.

Read the following LINK

1. What is test marketing?
2. What is your opinion of McDonalds using Kale in its menu?
3. From a marketing stand point, could it be valuable for McDonalds to offer items even if they are not very profitable?  Why or why not?

Commercial Day

Quiz Tomorrow! (Terms below)

Go to the following link and answer the following questions.

https://www.virgin.com/

1. What is the product mix for the Virgin brand (look under the discover Virgin Tab)?

2. What challenges would such a diverse product mix present for the people in charge of marketing?

4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.

5. Explore the virgin website. What are 5 things that you find interesting or ways that they market themselves in a not typical way?

CHAPTER 3 and 5 STUDY TERMS

All of the following are fair game for MONDAY's Test!!

innovation
invention
freasability study (study to see if it can be made and if it will make money)
utility
form utility
information utility
place utility
possession utility
product mapping
knock off
word of mouth marketing
tween
age compression
ergonomics
What can be done in store layout to Increase sales and Decrease Shrinkage.
loss leader
Product Life Cycle (introduction, growth, maturity, decline/decision point)
Economic Cycle
Free Market and some benefits
Command Economy

GREATEST MOVIE EVER SOLD

Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware?

April 13

Today's Assignment
Research 'how stocks are priced'. 

1. Explain how stock prices are determined. 

Next, research dividends. 

2. What are dividends and how do they work? 

CHAPTER 3 and 5 STUDY TERMS

All of the following are fair game for MONDAY's Test!!

innovation
invention
freasability study (study to see if it can be made and if it will make money)
8 stages of product development
utility
form utility
information utility
place utility
possession utility
product mapping
knock off
word of mouth marketing
tween
age compression
ergonomics
What can be done in store layout to Increase sales and Decrease Shrinkage.
loss leader
Product Life Cycle (introduction, growth, maturity, decline/decision point)
Economic Cycle
Free Market and some benefits
Command Economy

Commercial Day

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

April 7

Commercial Day

Stock Market talk and DISCUSSION Questions: 

1. What are the 3 main types of business ownership?
2. What is the difference between a private and publicly traded corporation mean?
3. What is the advantage of incorporating?
4. What is speculation?

Go to www.investopedia.com and create a login then join the  No End 2014 game.  . 

NEW PROJECT

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict some of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public for less than a year) that is not currently popular, but you think it will become popular and successful. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• EXPLAIN the stage of product development that the product is in. (Remember to see ‘Stages of Product Development’ in your notebook or on pgs 176-177)
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Great new product site of products that are just hitting the market

http://www.inventionconnection.com/whatsnew.html

New Gadgets from ‘Wired’ Magazine

http://blog.wired.com/gadgets/

Slim cream, slim patch etc

http://www.cracompany.com/

Notes on Product Utility

Next finish your 'Ignighting the Buzz project' 

Next Complete the following assignment. 
Review Section 5.4 "Product Development and Utility"

Next go to the following link and complete the activity (NOTE THE LINKS AT THIS SITE DO NOT WORK, USE THE LINKS PROVIDED BELOW)

ASSIGNMENT


CREST


COLGATE

April 5

Failed Products Assignment!
Go to the following links or you can search for your own and find 3 products and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please. http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time 

1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

April 4

Talk on inventions and innovations.   (Discussion videos HYPERLOOP, DEEP SPACE)

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

LINK

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

April 1

Here is a LINK to some of this years April Fools advertisements.

Talk on Branding and Celebrity Endorsement.  

Watch show on product placement in hip hop music

Question.  Give 3 examples of product placement in music lyrics or videos.