Commercial Day (Packaging)

Packaging Assignment.

Please read pages 232 to 235. 

Assignment. You are to create a package for a product of your choice.  It must make sense with cost, protection, information and transport.  etc.  It must promote the product as well.  It may be made of any material you wish but I have included a sample paper cut out to help you.  Good luck

Due Friday 

LINK to resources

Today we are going to switch gears a bit and look at security.  Specifically identity theft.  This is an ongoing problem and one of the few identity crimes where young people are targeted.  

We will be finishing watching a video on fraud

Next.  

go to the following website and complete the on-line quiz.  When you are finished, check your answers and see how you did.  

http://www.abcfraud.ca/English_1.pdf

Answer the following questions:

1. Describe 2 ways to avoid credit card fraud.

2. Describe 2 ways Fraud occurs.
3. Research new fraud schemes or scams on line.  Explain 3 different scams.  
4. What is Phishing?

5. What are two things you learned?

Good morning, today we are going to look at the world largest auto show. This is where cars are announced and the process of selling to the public begins. Some cars here are just CONCEPT cars, others are ready for production. Please use the following link to answer the questions. 

LINK

1. What is a concept car and why are they made?

2. You are now to pick 2 of the cars highlighted at this link. For each one, please give a brief write up (in your own words) and include a picture. In your write up include the main interesting features of the car, a picture, how is it different than its competition, its target market and whether or not you feel it will be successful. 

Today we are going to play a game. 

Remember Supply and Demand? How about Research and Development?  Free market economy and competition. 

This is FOR MARKS here is the breakdown,

Short game with Performance Index Score of 60+ = 3/5  90+ = 4/5  100+  = 5/5
Medium with PIS  of 50+ = 3/5 80+ = 4/5  100+ = 5/5

If you try 2 games but still score low you will get 3/5 

You will use the Titan 3.0 Public Edition.  
LINK

Sharing of Static Ads.  Critical feedback session.

(business simulation postponed until Tuesday)

Stocks

Advertising Assignment.

Now that we have been looking at different advertisements.  It is time for you to put your knowledge to use. 

You are to create a static ad (eg, poster or banner ad).  It can be for an existing product but the ad itself must be created by you.  With it, please write down on a separate area, who is the primary target market? is there a secondary target? What is the goal of advertising? What media will you use and why (consider, reach, frequency, recall etc). What is/are the strategies that you are using?

We will share these ad (with no names) on Friday

May 16

Talk on reasons for advertising and goals of advertising.

For each goal of advertising on pages 339-343

Define each goal in your own words.  Next, find 3-5 eg for each type.  It can be any form of advertising. 

May 13

NOTES

Next: Read pgs 357-367 about different types of media then create a chart with the following. ALSO INCLUDE, Social Media and Youtube.   Point form

Medium (Description)                            Advantages                              Disadvantages

Commercial Day

Talk and demonstration on hand shaking and networking.

Questions.

1. What is Networking and why is it important?

Please read pages 376-382 on Personal Selling

2. When does personal selling occur?

3. The amount of personal selling that is required depends on what?

4. In point form, explain the Sales Process.

may 11

Commercial Day

Talk on personal selling. 
Points to remember:  Eye contact, hygiene, remember names, body language (yours and theirs), repeat business,  friendly, customer complaints iceberg, upselling. 

Next Please read the following link on Reciprocity

Questions.  (can be done with a partner, don't forget to use both names)

1. Explain what reciprocity is and how it works.

2. You are to create a script of a personal selling situation.  One person will be in sales and the other a potential customer.  Make sure that the salesperson uses a variety of 'good' strategies to ultimately make the sale.  The customer should be an unwilling customer at first.  

May 10

Today you will finish watching "Thank you for Smoking"


1. What is a lobbyist?

2. What do lobbyists do?


3. In paragraph form, explain the positives and negative of lobbyists on companies and society. 

May 5

Commercial Day,

Stock performance check,

Today we will be Listening to a radio show called Under the Influence about personal selling.

We will then discuss it and answer the following question.

Question.  In point form, list 5 things that you have learned about personal selling and personal branding.

May 3

Commercial Day

Today we will be looking at Market Research.

Questions.

1. What is a customer tracking device?  Give and example.

Use the following links to help you with questions 2 and 3.  LINK 1    LINK 2

2. What are some of the companies that will pay for market research?  Why would they do this?

3. (this question is not mandatory).  Sign up or download an app for market research.  What type of questions do they ask you?  Why do they ask you this information?  Do you think that your answers while signing up will affect what survey's you receive? Why/why not.

4. Conduct some Secondary Market research on your own.  Pose a question, any question, then use the internet to answer your question.