Monday, June 6, 2016

June 6

Talk on positioning.  Read pages 206-210

Next, use the following chart to compare 2 brands. 

THEN:  Write a summary paragraph on which Brand is better and why, using the evidence from your chart. 


COMPARISON OF THE PRODUCT POSITIONING OF THE JONES SODA COMPANY AND THE ARIZONA BEVERAGE COMPANY
Type of Positioning


Benefit   
Target   
Price   
Distribution   
Service   





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