Today we will be continuing to look at Brand Extensions, Spin Offs, and Co-Branding.  We will be doing this using LEGO.

We will start by watching a short documentary on LEGO.

1. What did the Lego company do to turn the company around and make it more profitable?

After watching the movie, go and explore the LEGO website HERE.

2. List 5 or more areas where LEGO has Extended itself.

3. List at least 5 Co-branding examples with LEGO.

4. For the following LEGO lines HERE, pick 5 and explain who are they targeting (the target market for that line)?