Junen2

Commercial Day

Finish your packaging,

Read pages 221-225 

1. What is a brand extension? 
2. Using the internet find 2-3 good examples of brand extensions.
3. Find 2-3 bad examples of brand extensions. 

4. What is brand licensing?
5. Find 5 examples of licensed products. 

6. What is co-branding? 
7. Find 2 examples of co-branding and explain why they brand well together?

8. Give 3-5 examples of brand acquisitions.  The parent company, and what brand they acquired.